For this project that resulted in over 22 million impressions, we partnered with Ice-T to create a campaign featuring a commercial spot, digital content, branded subsite, and a surprise and delight delivery of extended content to social media users discussing the commercial.
GEICO's "LEMONADE, NOT ICE T" Nominated for a Webby Award in the Category of Branded Comedy
Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management
