#BadNewzBoyz — Catherine Hefferan

We partnered with Boyz II Men to create a commercial spot and subsequent social campaign that included a Live Facebook event and delivery of extended content to social media users discussing the commercial.

Boyz II Men Deliver More Bad News

Copywriting | Art Direction | Management, Creation & Publishing of Content | Community Management | Graphic Design

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#ItsWhatYouDo

#HelpTheCaptain